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Research papers

Encouraging a demand for museum services

Symposium On Research And Marketing For The ArtsThe Zagreb Museum and Gallery Centre was formally registered in 1980, it came into operation with its first exhibition in 1982 and has since become, by virtue of its well planned programme and a series...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Fedor Rocco, Ante Sori
June 15, 1990
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Citation

Rocco and Sori (1990a, June 15). Encouraging a demand for museum services. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/encouraging-a-demand-for-museum-services


Research papers

Marketing at the Opera

In 1988 De Nederiandse Opera initiated a marketing strategy. The first action that was undertaken was a large scale marketing investigation among our audience. We had a number of reasons for this investigation. Most important was that we felt we had...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Truze M. Lodder, Jozsi Toth
Company: Motivaction International B.V.
June 15, 1990
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Citation

Lodder and Toth (1990a, June 15). Marketing at the Opera. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-at-the-opera


Research papers

On the appreciation process of art objects and the experience of visiting an exhibition in an art museum

Managers of art museums and of other similar organisations such as art galleries are therefore increasingly turning to marketing to help them better understand and satisfy the needs and wants of their various publics. This paper reports some...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Carole P. Duhaime, Annamma Joy, Christopher A. Ross
June 15, 1990
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Citation

Duhaime, Joy and Ross (1990a, June 15). On the appreciation process of art objects and the experience of visiting an exhibition in an art museum. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/on-the-appreciation-process-of-art-objects-and-the-experience-of-visiting-an-exhibition-in-an-art-museum


Research papers

Three surveys on one object

Tuscany has civilization: its artistic archeological been of the centres of the Etruscan objects - the to visitors in heritage (a large amount of findings) is now offered different contexts, such as museums (the steady exposition setting),...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Giancarla Baldini
June 15, 1990
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Citation

Baldini, G. (1990a, June 15). Three surveys on one object. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/three-surveys-on-one-object


Research papers

Business and the arts

Philanthropy is deeply rooted in the American corporate culture? corporate support for the arts is a relatively new phenomenon. The charitable aspects of corporate contributions are fundamentally a reflection of corporate citizenship and corporate...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Sybil C. Simon
June 15, 1990
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Citation

Simon, S. C. (1990a, June 15). Business and the arts. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/business-and-the-arts


Research papers

Wales: The art of the possible

This paper summarises what is believed to be the most far-ranging review of the arts in Wales to have been conducted for 25 years. It attempts the measurement of the cultural, social and economic benefits of the arts to a nation. The study considers...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: John Matthews
June 15, 1990
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Citation

Matthews, J. (1990a, June 15). Wales: The art of the possible. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/wales-the-art-of-the-possible


Research papers

Marketing plan for the construction and exploitation of Italian cultural heritage collections

This paper describes the worldwide operation, in cooperation with the Ministry for the Environment and Cultural Heritage, for an exploitation of the Italian cultural heritage. Taking into consideration the specific characteristic of the law and the...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Tiziano Radaelli
June 15, 1990
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Citation

Radaelli, T. (1990a, June 15). Marketing plan for the construction and exploitation of Italian cultural heritage collections. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-plan-for-the-construction-and-exploitation-of-italian-cultural-heritage-collections


Research papers

Using research to develop a strategic plan for the arts in London

Greater London Arts is the strategic development agency for the arts in London. They decided to produce an Arts Plan for London which would provide, for the first time, a single vision for the arts. In developing the plan, research was conducted...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Cynthia Pinto, Seona Reid
June 15, 1990
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Citation

Pinto and Reid (1990a, June 15). Using research to develop a strategic plan for the arts in London. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-research-to-develop-a-strategic-plan-for-the-arts-in-london